Page 24 - ADT JANUARY - FEBRUARY 2021 Online Magazine
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its clients all over the World. For this reason,
                                                                       ASELSAN’s main aim is to develop and improve
                                                                       the relations with Asia & Pacific and strengthen
                                                                       its local presence in the region as a trusted
                                                                       partner which is also reflected in the upward   [ SPOTLIGHT ]
                                                                       trend in its international sales for more than
                                                                       30 years.

                                                                        ASELSAN is ready for new partnerships in the
                                                                       world aligned with its corporate strategy. The
                                                                       main perspective towards Asia & Pacific is to
                                                                       be the strategic partner by creating technical
                                                                       solution packages in line with the instructions
                                                                       of the end-users to present tailor-made solu-
                                                                       tions depending on the threat type. As a global
                                                                       technology company with nearly 50 years
                                                                       of experience and focusing on localization
                                                                       activities, ASELSAN analyses and evaluates
                                                                       different threat scenarios arising all around the
                                                                       world. With international sales to 74 countries
                                                                       ASELSAN  provides  cost-effective  high-end
                                                                       solutions to fight against these symmetric and
                                                                       asymmetric threats.

                                                                       The battle-proven solutions are continuously
                                                                       being tested by national and international
                                                                       clients in real-battle conditions rather than arti-
        Aselsan Eyes                                                   ficial test environments. With these permanent
                                                                       real battle environment feedbacks ASELSAN
                                                                       improves its systems and products in the main
                                                                       value proposition. Better serving the require-
        Greater                                                        ments of its clients, ASELSAN’s utmost aim is
                                                                       to contribute in a sustainable manner safety
                                                                       and security of the Asia & Pacific region.

                                                                       ASELSAN has already successfully completed
                                                                       various projects almost all over the region, con-
                                                                       centrated on tactical communication systems,
        Presence in the  electro-optical solutions, weapon systems, pro-
        Asia Pacific                                                   electronic warfare solutions and underwater
                                                                       fessional communication systems, radar and

                                                                       security solutions aiming to secure the borders
                                                                       of Asia & Pacific countries.

        Although the facts that pose threat to countries around the world  Furthermore, developing engagements with
        are changing and diverging, the problems continue to exist in the  Asia & Pacific countries on a broad range of
        area of security. Asia & Pacific, likewise, is one of the regions that  issues by developing innovative projects, cre-
        handles those diverse security issues over the decades. This  ating technological infrastructure, investing on
        combination of challenges will not only concern regional, but also  military and commercial industries and provid-
        demand more attention from global scale In line with the vision of  ing high technology products from land, air and
        protecting and securing the planet and people, ASELSAN puts a  naval systems.
        major emphasis on technology development and adopts innovation
        as the cornerstone of its business.                            In  line  with  its  motto,  “Technology  serving
                                                                       People and Planet”, ASELSAN dives into the
        As a global technology company, ASELSAN believes that it is vital  Asia & Pacific region and continues to seek
        to keep pace with the evolving requirements and expectations of  opportunities for developing its presence in
        its clients. In this concept, the company has undertaken transfor-  the region through cooperation and strategic
        mational and localization strategy combined with organizational  alliances with local public and private estab-
        restructuring to maintain the competitive edge and better serve  lishments.

        24 | January/February 2022                                                 WWW .GBP .COM.SG/ ADT
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