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Qualtrics Building Strong in APAC, Japan

Qualtrics announced that it has surpassed more than 1,000 customers in Asia Pacific and Japan (APJ).

Since launching its APJ operations in Sydney in 2015, Qualtrics has experienced ultrarapid growth cementing its position as the global leader in experience management (XM).

Bill McMurray, Managing Director for Qualtrics in APJ, said, “The rise of Qualtrics in Asia Pacific and Japan over the last four years has been nothing short of remarkable. In 2015 we had 250 customers and just a handful of employees in the region. Surpassing 1,000 customers in such a short period is testament to the quality of the experience management technologies, services, expertise, and support Qualtrics provides to customers, and the hard work of our ever-growing team.”

“Now, in partnership with SAP, Qualtrics is significantly increasing our focus on helping organisations succeed with XM. SAP is excited to join us on this journey, and is heavily investing resources into helping Qualtrics and our customers during this exciting phase of growth. The opportunities presented by joining the SAP family will accelerate our growth in the years ahead, and we’re going to deliver it by staying obsessively focused on helping brands grow and succeed with XM on the Qualtrics platform,” added McMurray.

“Following the opening of our Singapore office in late 2017 and our Tokyo office in early 2018, Qualtrics is actively evaluating the next logical steps for our expansion in APJ, including in South Korea, Hong Kong, and India. Alongside this, we’re continuing to invest in and grow our teams across Australia, Singapore, and Japan. It’s an exciting time for Qualtrics and the companies joining us on this journey,” added McMurray.

“Across Southeast Asia we are working with brands of all sizes and across industries. Customers tell us the reasons why they choose Qualtrics are because of the scale and breadth of our capabilities, and our exceptional ability to execute. Qualtrics is playing a critical role in helping businesses unlock a range of business benefits, including product innovations, improved NPS that has a direct impact on the bottom line, and happier and more productive workforces, empowering them to breakthrough and win in the experience economy,” said Mao Gen Foo, Head of Qualtrics Southeast Asia.

The company – which was acquired by SAP in January 2019 – now operates seven offices across Singapore, Australia, New Zealand, and Japan; and employs more than 150 people.

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