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and sustainability.  Yet, there is   Q What are the market pros-        creation of new routes beyond
        no “one-size-fits-all” replacement  pects for Embraer in SE Asia/       the traditional hubs more viable.
        strategy, especially in the Asia-   APAC and countries like India?
        Pacific region where high growth                                        Going forward, we see robust
        emerging markets are juxta-         We presently have approxi-          opportunities in Japan and
        posed by established mature                                             Australia – two markets where
        economies.                          mately 200 Embraer aircraft
                                            flying across the Asia Pacific      Embraer has traditionally had
                                            region, including China, with       a strong presence – and mar-
        The result for airlines around the   operators such as Japan            kets in Southeast Asia such as
        region is a bifurcated one: either   Airlines, Fuji Dream Airlines      Vietnam, Malaysia, Indonesia,
        capacity growth is prioritized,     (Japan), Qantas (Australia),        and Thailand as well.  Turning
        or capacity discipline prevails.    Tianjin Airlines (China), Star Air   to India, the E2’s combination of
        Embraer’s versatile E-Jets and      (India), and Scoot (Singapore).     optimised capacity and low seat
        E-Jets E2 families can thrive       The top three markets operating     and trip costs make it a compel-
        under both strategies. In fact, the   Embraer aircraft in the region    ling platform to connect metro
        E195-E2, with seating for up to     are China, Japan, and Australia.   to non-metro and non-metro
        146 passengers combined with                                            to non-metro cities across the
        a flight endurance exceeding        Our E-Jets and E-Jets E2 air-       country, which will be the pri-
        six hours, is a bona fide small     craft are already facilitating      mary drivers of growth over the
        narrowbody aircraft that has cre-   domestic and international          coming years.
        ated an entirely new paradigm in  connectivity across Asia.
        aircraft operating economics. It    Additionally, the small narrow-     In tandem with prospects for
        is a complement to larger nar-      body segment is ideally suited to  growing our operator base,
        rowbodies in the region, and an     offer an effective complementary  Embraer also sees exciting
        upgrade to turboprops. Airlines     option to the larger narrowbody     opportunities to strengthen its
        with fleet flexibility will have an   aircraft that are prevalent in the   customer support presence in
        edge to address new opportu-        region. We are confident that       the region, thus ensuring our
        nities and pockets of growth:       both the first-generation E-Jets    current and future operators
        new point-to-point routes, ser-     and the next generation E-Jets      continued to have access to a
        vice to secondary cities and        E2 families can act as a cata-      world-class and comprehensive
        hub-feeding.                        lyst for growth by making the       support infrastructure that they




































        ASIAN AIRLINES & AEROSPACE - INSIGHT                                                   MAY - JULY 2024 | 21
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