Saudia, the national airline of Saudi Arabia, has experienced a significant surge in brand value, as indicated by the latest annual report from Brand Finance, a brand valuation consultancy firm.
According to Brand Finance’s 50 Best Airlines report, Saudia’s brand value has surged by 58% since 2021. Over the past four years, the airline has climbed six places in Brand Finance’s brand value ranking, now securing the 33rd position. This places the airline as the sixth fastest-growing airline brand in 2024, with a brand value of US$797.4 million.
The report highlights Saudia’s improved brand strength rating, which has risen from A to A+, making it the third most valuable airline brand in the Middle East.
Saudia’s recent achievements are attributed to various factors, including an expansion of its route network, enhancing customer satisfaction through improved facilities and services, and a focused effort on digital transformation.
“We are extremely proud of the innovative strategies we have implemented to enhance our brand value and guest experience. Our remarkable ascent in the global rankings is not just a milestone for Saudia but also a reaffirmation of our growing prominence on the international aviation stage,” said Khaled Tash, Saudia Group’s Chief Marketing Officer.
“Saudia’s cooperation with international brands and partners such as Newcastle United and Formula E, to name a few, allowed us to elevate the brand’s presence and introduce it to a wider global audience.”
“As we play a crucial role in the kingdom’s economic transformation and the realization of Vision 2030, we remain committed to sustaining this growth trajectory and continuing to elevate Saudia as a symbol of hospitality and a benchmark for excellence in the industry.” He added.
Brand Finance conducts comprehensive assessments of brands worldwide, evaluating metrics such as marketing investment, shareholder equity, and business performance to determine brand strength and value. With over 5,000 brands assessed annually, Brand Finance provides insights into various industry sectors and countries.
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